Barney Miller’s “Believe and It’s Free” Campaign Rocks Fans.
The third quarter of 2008 saw a sharp downturn in consumer spending. We had to rethink previously established plans and strategies for our client Barney Miller’s. Playing off the University of Kentucky’s motivational chant for the Wildcats football team “We Believe”, the agency launched a multi-media campaign that promised fans if the Cats made it to the SEC championship, any flat screen television purchased in August would be free. The “Believe and it’s free” message hit true blue fans hearts and homes through action-packed television and radio spots, newspaper ads, in-store posters and banners on the Main Street storefront.
“I couldn’t walk out the house without getting comments. It was really exciting to see customers coming in to see us for their new flat screens. They’d ask me if I was really going to write them a check if the Cats made it, and I told them without a doubt-
I’d like nothing better!”
Barney Miller
CEO, Barney Millers
