Three Kentucky banks join forces.
As three sister banks merged this November, there was concern about losing customers resistant to change and anxiety within the company.
The solution? United Bank became the brand new bank you’ve known for years.
By using a combination of recognizable photos of employees, a new identity and slogan, the new bank brand was unveiled in a fresh, bold manner. However, the message was still sensitive to those resistant to change. By showing familiar employees linking arms we were not only creating a real life expression of unity, we were displaying something high touch, personal and attention-getting. In order to get total buy-in of the new campaign, a rally was held prior to the launch with every bank employee, key officer and president.
“Connie and her team have a unique way of determining what your company is trying to accomplish, mixing it with your business philosophy, and producing consistent communication to your market. They clearly understanding that marketing is not advertising -it is communicating your company’s message in a consistent manner. They also are adaptive to their customers. I have not yet heard “we can’t” from them regarding a deadline. They offer their opinion but remember that we are always the customer.” Critt Murphy, President and CEO of United Bank.
