KY Department of Agriculture/Kentucky Fresh
Freshness proved to be the number one motivation in food-buying decisions. So we developed a strategy equating fresh with locally grown, built on the slogan “Taste Kentucky Fresh. Nothing Else is Close”. We begged and cajoled local newspapers and media across the state to give us two for one value.
Consumer demand prompted retailers like WalMart and Kroger to actively seek local suppliers to fulfill demand. To this day, our work and tagline remain the recognized brand for Kentucky products.
