The City of Lexington:
Tax Amnesty-
A 250% return on investment.
Situation: The Lexington-Fayette Urban County Government
needed help in recovering unpaid net profit and payroll
taxes. They turned to Group CJ.
Solution: Scare them a little and offer an incentive. The
message, “pay now or pay more later” was conveyed with
high-frequency, high-impact TV, radio and print campaigns.
Group CJ coupled that with good public relations and
added value/bonus spots thanks to our long-standing stellar
relationships with the local media.
Results: $2.6 million in additional revenue for the city with
a mere $100,000 investment. Ten times what the Mayor
expected. Long-term benefits included the addition of
1,250 new taxpayers to the collection rolls.
Bill O’Mara LFUCG Director Division of Finance: “Group CJ
not only accepted the challenge, they performed with
a “can do” approach and added value throughout the
process. The agency analyzed the issue, listened to our
input, and reacted to our feedback. The result was an
inexpensive, simple, break-through-the-clutter campaign
that worked. The total revenue received will exceed
$2,500,000 — over a 200% return on our investment.”
